For a long time, activewear was one of my least favourite things to shop for. Learning to embrace and enjoy exercise meant that I was able to find the joy in movement again. But it also meant I needed to upgrade my workout wardrobe, no matter how daunting that task may have seemed. I wanted to find workout clothing that would support me, while also supporting companies and brands that were changing the narrative about fitness and body diversity. Do you feel the same? Read on to discover my favourite body-positive activewear brands for every body!
Disclaimer: This post includes affiliate links. That means that if you decide to make a purchase, I will receive a small commission at no extra cost to you. Thank you for your continued support!
Girlfriend Collective
Size range: XXS-6XL
Price range: Leggings start at $68
Girlfriend Collective’s slogan – “clothing for people who care” – couldn’t be more true of this incredible activewear brand. Every one of their pieces comes in a whopping 11 sizes, including plus-size options and also the tricky-to-find XXS for more petite body types. Their super environmentally conscious fabrics are made of materials like recycled water bottles and nylon fishing nets. And for extra sustainability, their ReGirlfriend program lets you trade in your used Girlfriend Collective items to be recycled again!
Superfit Hero
Size Range: L-7X
Price Range: Leggings start at $95
Superfit Hero offers plus-size activewear made for plus-size athletes, by plus-size athletes. Superfit Hero was originally founded by a group of roller derby players who saw the same problems so many of us have seen in the activewear market – they wanted more inclusive sizing, a better fit, and more representation of the diverse bodies they saw participating in their sport every day. They’ve now created an amazing community for plus-size athletes and offer their amazing styles in sizes L-7X. And while you’re shopping, be sure to check out the amazing Body Positive Fitness Finder on their site to help you find body-positive trainers and fitness programs near you!
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Old Navy
Size range: XS-4X
iPrice range: Leggings start at $19.99
Old Navy might not be the first store that comes to mind when you think of body-positive activewear brands, but they are actually one of my all-time favourite activewear destinations. Not only do they offer all of their pieces in sizes XS-4X, but they are also one of the most affordable options on this list. Their activewear often goes on sale at 50% off, meaning you can snag a pair of buttery soft and size-inclusive leggings for less than $10!
Slick Chicks
Size range: XS-5XL
Price range: Joggers start at $69.99
True body positivity isn’t just about the size, shape, or colour of our bodies – it should also focus on including and uplfting disabled bodies too. Slick Chicks is an incredible brand that creates adaptive underwear and bras that are designed to be easy to put on and take off for people with disabilities. They’ve also recently branched out into a gorgeous athleisure line with unique adaptive features like dropped armholes and magnetic zippers that make their clothing accessible for ALL bodies.
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BuffBunny
Size range: XXS-XXXL
Price range: Leggings start at $62
Female-owned brand BuffBunny is all about creating activewear that helps women feel strong, empowered, and confident. Their team is meticulous about perfecting each unique, curve-hugging design to fit and flatter every body type in their size range.
Good American
Size range: XS-4XL
Price range: Leggings start at $60
When brainstorming body-positive activewear brands for this post, the Kardashians were not the first people on my mind. But Khloé Kardashian’s Good American brand doesn’t just claim to be body-positive – it has proven itself to be an amazing shopping destination for trendy and size-inclusive shopping. Choose between three model sizes (0, 8, and 16) while shopping to customize the site for your unique size.
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Universal Standard
Size range: 00-40
Price range: Leggings start at $89.95
You might have heard about Universal Standard’s commitment to inclusive sizing and their revolutionary Fit Liberty program. But you may not know that they also offer a range of body-positive athleisure that includes gorgeous pieces for size 00, size 40, and every body in-between! From high-performance leggings to cozy joggers, US has got you covered no matter what your size.
Big Bottom Behavior
Size range: M-4X
Price range: Leggings start at $55
Curvy women deserve more than just plain and functional activewear – they should be able to find truly sexy pieces too. Latina-owned, body-positive activewear brand Big Bottom Behavior’s mission is to do just that. Their curve-friendly pieces feature seductive cutouts, ties, and cuts that elevate your workout wear to a whole new level of sexy.
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Athleta
Size range: XXS-3X
Price range: Leggings start at $79
With over 9 sizes and 5+ length options, Athleta takes its commitment to inclusive sizing seriously. You will also love their sustainable and ethical business practices – they have helped recycle over 382M plastic bottles and contribute more than $1.3M to their fair trade certified factories. You can feel amazing about shopping with this amazing brand!
Day/Won
Size Range: 0-32
Price Range: Leggings start at $74
Day/One has made it their mission to be one of the world’s most inclusive body-positive activewear brands. They offer sizes 0-32 in every single one of their pieces. Check out their huge range of patterns and colours – and the gorgeous diverse models that are rocking them on every page of the site!
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Aerie
Size range: XXS-XXL
Price range: Leggings start at $15.95
Aerie’s 2014 commitment to stop retouching their models was a monumental moment in the body acceptance movement. But their commitment to inclusivity doesn’t stop there! Their famous leggings are offered in short, regular, and tall lengths to customize your fit. They also have a revolutionary adaptive accessories section on their website that offers disability-friendly ostomy covers, insulin pump belts, cath belts, and more. Seeing a large brand feature adaptive items on their site is a huge win for the disability and body positivity communities!
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Have you ever tried any of the body-positive activewear brands listed here? Do you have a favourite that I’ve missed? Leave your thoughts in the comments below! Now I’m off to shop for some new workout wear! Sending lots of love your way,
These are some great suggetions and I think my friend would be interested in checking them out. Thank you for sharing!
These are some great suggestions and I think my friend would be interested in checking them out. Thank you for sharing!
These are great suggestions! I always looking for new body positive or ethical brands to shop from.
Great positive post. I love this!
Wow love your take on fitness brands and I learned a few new ones, didn’t know there were that many great brands focusing on body positivity and diversity. I appreciate your take on looking for brands that we feel support us, if makes a huge difference. There are so many clothing stores that choosing clothes that have a meaning seems to be giving consumers back power. Thank you for sharing!
Thanks for the list, I’m familiar with Athleta. Glad to add a few more to my list
What a wonderful idea to put all of these kinds of brands in one, easy-to-navigate location! I love this.